PEAK29



“I’ve found that many of the greatest ideas surface in bars because that’s where many people cultivate inspiration.”





Herb Kelleher



29?





We believe that your impact as the founder and leader of your venture is huge. We want to provide all support needed so you can work and live in your peak performance, so your personal life and business will succeed all together. And we believe that every person has his own vision of "peak".


What success looks like to you?


We will work with you not only on the journey to get there, but also envisioning, adjusting and validating it.


The number 29? It's a reference to the height of Mt. Everest: 29,029 feet.


That help us to always remember about our goals, to enjoy the ride, and once we get there, to recognize that, actually, the journey never ends.



OUR VISION





Running your own company is an emotional roller coaster. Although entrepreneurship is one of the most exciting and fulfilling experience that a human being can have, it also can be a brutal one.


But you don’t want others to see that you are vulnerable. That leads to stress what leads to unproductive use of your time, and you end up loosing focus, energy, motivation, inspiration, creativity and innovation.


We don’t think that the entrepreneurial life should be like this. We want to boost the productivity of global entrepreneurs of small and medium companies and support them to realize amazing projects that will potentially change the world.



OUR STORY





PEAK29 was designed by Brazilian entrepreneur and Investor Angel Eduardo Casarini in 2016, during his sabbatical year in Boston, MA.


While studying business and psychology at MIT and Harvard, Eduardo realized that he could use his experience as an entrepreneur to build a complete solution to help other entrepreneurs to be at their best.


After deep conversations with entrepreneurs around the world, Eduardo realized that the challenges of the entrepreneurial journey are very specific, and are not completely understood by investors, executives of big corporations, psychologists and even traditional coaches.


Only one entrepreneur can really understand deeply another entrepreneur.


This is also the vision of his partner Marcel Viganô, entrepreneur since the age of 24.


During his career as an entrepreneur and as an student of Psychoanalysis, Marcel began to idealize and devise a way to assist entrepreneurs in a way that he would have liked to have been helped during his journey, but found no approach or method that would make a real difference in his life as entrepreneur.


Eduardo and Marcel realized that they shared not only the same dilemmas as entrepreneurs but also shared the same desire to help entrepreneurs by impacting their long-term business and developing their personal capacities as leaders


This is the most impactful way they have found to really help the Brazilian and global entrepreneurial ecosystem. Marcel and Eduardo do not believe in the vision of the entrepreneur rock star nor that entrepreneurship is a picnic in the park.


This PEAK29 approach is unique in the Brazilian ecosystem, solving a problem that is not effectively addressed by any of the main players: accelerators, investors, universities and others.



Our values.





Trust.



Trust has an incredible value to us at PEAK29. We believe on the power of open discussions and vulnerability as a catalyst to self-development, creativity and innovation. Everything that we offer and we do is based on trust. Confidentiality is at our core. We take this serious.



Global.



The world is flat and is getting flatter. With the advance of technology and lack of language barriers, we believe that entrepreneurs should take advantage of the global community as we do. We are global because we believe that we learn tremendously from our global peers who share the same pain points and challenges and can give us amazing new perspectives of the world.



Innovation.



Innovation = invention + commercialization. We believe that innovation is not only a drive for competitive advantage, but also a survival tool. We will constantly innovate in our products and services to help you do the same, making it a strong value to your venture.



Quality.



At PEAK29 we have a disciplined customer-driven approach to run our business. That means that we build our products and services focus and around the needs of our clients. We work hard to identify and deeply understand our customers so we can provide impactful solutions for their long-term sustainable success.



bio.



Eduardo Casarini





Eduardo Casarini has a strong academic background and a successful track record as an entrepreneur.


Eduardo received a BA degree from FGV business school (Sao Paulo) in 2000 and MBA from MIT Sloan School of Management (Cambridge) in 2016. Also, he holds a certificate in Marketing from Berkeley University (California) in 1998 and a Coach Certificate from Integral Coaching Canada (Ottawa) in 2015. During his studies at Cambridge, he also studied Psychology (how the mind works) with the famous psychologist Steven Pinker at Harvard University, where the idea of PEAK29 was taking shape.


In 1998, while in business school, he co-founded with his family Flores Online, one of the most successful ecommerce cases in Brazil. Also, in the early 2000s, Eduardo founded and sold Pipoca Online, an online DVD rental company. In 2012, Eduardo sold part of his ecommerce business to the American company 1800flowers.com and to a local Brazilian VC.


In 2015, Eduardo took a sabbatical year with his family to reflect about life and develop his next venture, when, as an MIT student, he came up with the idea of PEAK29, to help entrepreneurs around the globe to cope with the pain point he so deeply understands.


During his journey running Flores Online, he learned the bright and dark side of the entrepreneurial life. After running his business from zero sales to a successful exit, Eduardo wants to boost the productivity of global entrepreneurs of small and medium companies and support them to realize amazing projects that will potentially change the world.


Eduardo loves photography, psychology, outdoors activities, travel, music, everything that is creative and challenges the status quo and being with his family, his wife Mariana and two kids, Beatriz and Guilherme. He also writes to Exame.com, the most important business magazine in Brazil, about entrepreneurship.



bio.



Marcel Viganô





Marcel Viganô has a background in Business and Psychoanalysis, and a successful experience as an entrepreneur.


Bachelor's degree from ESPM-SP in 2006, he got the Business Administration Certificate from INSPER-SP in 2012. After his studies in the Business, he graduated in Psychoanalysis from CEP (Center for Psychoanalytic Studies-SP).


In 2009, he co-founded a successful Real State project bringing the American concept of Strip Mall to Vinhedo, city located on the State of São Paulo countryside. In 2014, he designed and implemented a Food Service Store in Store Model project, in addition to operating some of the largest franchises in Brazil. He also created his own brand of Fast Food.


During the year 2015, he participated in the implementation and administration of the Armazém da Cidade project, an environment of ​​creative economy in Vila Madalena in São Paulo, in partnership with Gilberto Dimenstein of Catraca Livre.


In all these years as an Entrepreneur, Marcel has always wondered about the nature of the variables that the entrepreneur is subject to. He wondered how he could work and live in cool way, having to solve at the same time urgent problems of his business and conflicts of the personal life, always believing that one thing is naturally the unfolding of the other.


In addition to studies on subjects such as Psychoanalysis and Entrepreneurship, the daily practice of sports and techniques of Breathing and Meditation, is what allows him to find himself in the best of his balance, thus becoming a better entrepreneur for his business and a better person for those who live in his surroundings.



LET'S TALK ABOUT THIS





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+1 617 356-4071 | 375 Atlantic Ave, Boston, MA