PEAK29 was designed by Brazilian entrepreneur and Investor Angel Eduardo Casarini in 2016, during his sabbatical year in Boston, MA.
While studying business and psychology at MIT and Harvard, Eduardo realized that he could use his experience as an entrepreneur to build a complete solution to help other entrepreneurs to be at their best.
After deep conversations with entrepreneurs around the world, Eduardo realized that the challenges of the entrepreneurial journey are very specific, and are not completely understood by investors, executives of big corporations, psychologists and even traditional coaches.
Only one entrepreneur can really understand deeply another entrepreneur.
This is also the vision of his partner Marcel Viganô, entrepreneur since the age of 24.
During his career as an entrepreneur and as an student of Psychoanalysis, Marcel began to idealize and devise a way to assist entrepreneurs in a way that he would have liked to have been helped during his journey, but found no approach or method that would make a real difference in his life as entrepreneur.
Eduardo and Marcel realized that they shared not only the same dilemmas as entrepreneurs but also shared the same desire to help entrepreneurs by impacting their long-term business and developing their personal capacities as leaders
This is the most impactful way they have found to really help the Brazilian and global entrepreneurial ecosystem. Marcel and Eduardo do not believe in the vision of the entrepreneur rock star nor that entrepreneurship is a picnic in the park.
This PEAK29 approach is unique in the Brazilian ecosystem, solving a problem that is not effectively addressed by any of the main players: accelerators, investors, universities and others.